http://www.alexshulhafer.com alex shulhafer Fri, 11 Nov 2011 04:35:50 +0000 http://www.alexshulhafer.com en http://www.alexshulhafer.com/BOOK-COVERS http://www.alexshulhafer.com/following/alexshulhafer.com/BOOK-COVERS Fri, 11 Nov 2011 04:35:50 +0000 alex shulhafer 5909 Twelve, Junky, and Traffic are all novels that explore the theme of drugs and destruction in different ways. Graphic depictions of each book's subject matter bring them to life as a series through design. <img src="http://payload.cargocollective.com/1/0/835/5909/BookCover_Twelve.jpg" width="612" height="440" width_o="612" height_o="440" src_o="http://payload.cargocollective.com/1/0/835/5909/BookCover_Twelve_o.jpg" data-mid="19177" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/835/5909/BookCover_Junky.jpg" width="612" height="433" width_o="612" height_o="433" src_o="http://payload.cargocollective.com/1/0/835/5909/BookCover_Junky_o.jpg" data-mid="19178" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/835/5909/BookCover_Traffic.jpg" width="612" height="418" width_o="612" height_o="418" src_o="http://payload.cargocollective.com/1/0/835/5909/BookCover_Traffic_o.jpg" data-mid="19179" border="0" align="left"/> http://www.alexshulhafer.com/THE-ECONOMIST-FILM-PROJECT http://www.alexshulhafer.com/following/alexshulhafer.com/THE-ECONOMIST-FILM-PROJECT Mon, 12 Sep 2011 21:25:10 +0000 alex shulhafer 1992452 The Economist Film Project is a collaboration between The Economist and PBS News Hour to showcase independent documentary films from around the world. It was our task to create a user experience that conveyed The Economist's unique perspective on a connected world. The grid view page allows users to dynamically rearrange a grid of images based on simple criteria (most recent, most popular, most shared, trending now) or via a keyword search. When a user mouses over an image, a short description of the film appears. <img src="http://payload.cargocollective.com/1/0/835/1992452/efp-home1_905.jpg" width="905" height="1098" width_o="1035" height_o="1256" src_o="http://payload.cargocollective.com/1/0/835/1992452/efp-home1_o.jpg" data-mid="9897902" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/835/1992452/efp-rollovers_905.jpg" width="905" height="541" width_o="1037" height_o="620" src_o="http://payload.cargocollective.com/1/0/835/1992452/efp-rollovers_o.jpg" data-mid="9899582" border="0" align="left"/> When a user selects a film, they are taken to a contextual film viewer. When the film touches on a particular topic covered in a story in The Economist, a key image from the related story is highlighted. When the user mouses over the image, they see a brief description of the story and an invitation to read it on The Economist. <img src="http://payload.cargocollective.com/1/0/835/1992452/efp-film1-rollover_905.jpg" width="905" height="1001" width_o="1037" height_o="1148" src_o="http://payload.cargocollective.com/1/0/835/1992452/efp-film1-rollover_o.jpg" data-mid="9899769" border="0" align="left"/> The story on The Economist online appears in a new window and pauses the film below. When the user closes the story window, they can resume watching the film. <img src="http://payload.cargocollective.com/1/0/835/1992452/efp-link_905.jpg" width="905" height="881" width_o="1039" height_o="1012" src_o="http://payload.cargocollective.com/1/0/835/1992452/efp-link_o.jpg" data-mid="9899879" border="0" align="left"/> Design, Art Direction, User Experience At BBDO For The Economist With Daniel Bremmer Developed by Electric Artists http://www.alexshulhafer.com/MTN-DEW-COOLING-OFF http://www.alexshulhafer.com/following/alexshulhafer.com/MTN-DEW-COOLING-OFF Wed, 06 Jul 2011 15:50:02 +0000 alex shulhafer 1691176 Cooling Off is Different on the Mountain. Celebrating a group of BMX bikers coming together to make a new way to cool off in the summer time. Teaser: The Online Cut: Behind the Scenes: Concept Development, Art Direction At BBDO For Mountain Dew Written with Daniel Bremmer Directed by Sam Bayer http://www.alexshulhafer.com/SMITHWICKS http://www.alexshulhafer.com/following/alexshulhafer.com/SMITHWICKS Tue, 25 Jan 2011 20:40:06 +0000 alex shulhafer 978613 Smithwick's is Ireland's oldest beer, yet Americans still don't know how to pronounce the name. For the brand's inaugural entry into the country, we created an in-pub campaign that also acted as a phonetic guide. Hwow hwandy. <img src="http://payload.cargocollective.com/1/0/835/978613/chweers-72.jpg" width="600" height="759" width_o="600" height_o="759" src_o="http://payload.cargocollective.com/1/0/835/978613/chweers-72_o.jpg" data-mid="4697180" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/978613/thwirsty-sm.jpg" width="600" height="759" width_o="600" height_o="759" src_o="http://payload.cargocollective.com/1/0/835/978613/thwirsty-sm_o.jpg" data-mid="4697187" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/978613/HwappyHwour-sm.jpg" width="600" height="759" width_o="600" height_o="759" src_o="http://payload.cargocollective.com/1/0/835/978613/HwappyHwour-sm_o.jpg" data-mid="4697193" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/978613/TableTent.jpg" width="600" height="759" width_o="600" height_o="759" src_o="http://payload.cargocollective.com/1/0/835/978613/TableTent_o.jpg" data-mid="4949390" border="0" align="left"/> Concept Development, Art Direction At BBDO For Smithwicks With Casey Rand http://www.alexshulhafer.com/GE-VISIBLE-YOU http://www.alexshulhafer.com/following/alexshulhafer.com/GE-VISIBLE-YOU Fri, 21 Jan 2011 17:49:23 +0000 alex shulhafer 963745 The GE Visible You 3D Virtual Scanner is an installation that allows visitors to see what it is like to look inside their own bodies. The scanner detects the real-time motion of individuals, moving as they do, and reflects these motions in life-sized, high-definition 3D renderings that illustrate the body's four major biological systems: cardiovascular, muscular, nervous and skeletal. The GE Visible You has established itself as the most popular exhibit in the American Pavilion at the Shanghai World Expo, with thousands of fair-goers (Including U.S. Secretary of State Hilary Clinton) lining up to hop, skip and jump for Visible You. http://www.alexshulhafer.com/STARBUCKS-VIA http://www.alexshulhafer.com/following/alexshulhafer.com/STARBUCKS-VIA Wed, 20 Oct 2010 03:08:23 +0000 alex shulhafer 715743 Starbucks' new VIA flavored coffee is instant. Or is it? "Secret" "Optical Illusion" "Time" Print <img src="http://payload.cargocollective.com/1/0/835/715743/3-some_905.jpg" width="900" height="406" width_o="900" height_o="406" src_o="http://payload.cargocollective.com/1/0/835/715743/3-some_o.jpg" data-mid="3390972" border="0" align="left"/> Concept Development, Art Direction At BBDO For Starbucks Written with Casey Rand Directed by Raymond Bark http://www.alexshulhafer.com/AT-T-SPEED http://www.alexshulhafer.com/following/alexshulhafer.com/AT-T-SPEED Fri, 10 Sep 2010 22:31:28 +0000 alex shulhafer 626614 AT&T has the nation's fastest 3G network. But, speed means more than bandwidth and downloads. To communicate this, we highlighted the impact a single moment can have on our lives. "Ballet" - TV - 0:30 "Look" - Preroll - 0:15 "Off Beat" - Preroll - 0:15 "Levels" - Radio - 0:40 Concept Development, Art Direction At BBDO For AT&T Written with Casey Rand Directed by Patrick Daughters http://www.alexshulhafer.com/GE-SHARING-HEALTHY-IDEAS http://www.alexshulhafer.com/following/alexshulhafer.com/GE-SHARING-HEALTHY-IDEAS Sun, 28 Mar 2010 05:12:00 +0000 alex shulhafer 280935 Sharing Healthy Ideas is an application that works with news websites to allow people to share and discuss healthy stories across the participating sites. The campaign is centered around sponsored share bars with banners informing people of the campaign, showing the top shared articles, and showing healthy conversation happening on twitter. It’s part of the launch of GE’s new healthymagination initiative, which is about creating better health with more people. healthymagination.com/sharingideas/ <img src="http://payload.cargocollective.com/1/0/835/280935/Picture 8_2_905.png" width="800" height="404" width_o="800" height_o="404" src_o="http://payload.cargocollective.com/1/0/835/280935/Picture 8_2_o.png" data-mid="1457351" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/835/280935/Picture 7_905.png" width="800" height="612" width_o="800" height_o="612" src_o="http://payload.cargocollective.com/1/0/835/280935/Picture 7_o.png" data-mid="1457284" border="0" align="left"/> Design, Art Direction, User Experience At BBDO For GE Healthymagination With Daniel Bremmer and others. http://www.alexshulhafer.com/STARBUCKS-LOVE-PROJECT http://www.alexshulhafer.com/following/alexshulhafer.com/STARBUCKS-LOVE-PROJECT Fri, 11 Dec 2009 00:04:35 +0000 alex shulhafer 183378 On December 7, Starbucks and (RED) brought musicians from 156 different countries together online in a giant singalong of The Beatles' "All You Need Is Love," which was streamed live at starbucksloveproject.com. Now, visitors to the site are invited to join the cause and upload their own versions of the tune or add drawings to the site's Love gallery. For each contribution, Starbucks will donate 5¢ to the Global Fund to fight AIDS in Africa. The Music Video: The Invitation: The Website: <img src="http://payload.cargocollective.com/1/0/835/183378/sbux_love-grab-1_905.png" width="905" height="611" width_o="1316" height_o="889" src_o="http://payload.cargocollective.com/1/0/835/183378/sbux_love-grab-1_o.png" data-mid="784987" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/835/183378/sbux_love-grab-5_905.jpg" width="905" height="611" width_o="1316" height_o="889" src_o="http://payload.cargocollective.com/1/0/835/183378/sbux_love-grab-5_o.jpg" data-mid="784995" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/835/183378/sbux_love-grab-3_905.jpg" width="905" height="611" width_o="1316" height_o="889" src_o="http://payload.cargocollective.com/1/0/835/183378/sbux_love-grab-3_o.jpg" data-mid="784989" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/835/183378/sbux_love-grab-2_905.jpg" width="905" height="611" width_o="1316" height_o="889" src_o="http://payload.cargocollective.com/1/0/835/183378/sbux_love-grab-2_o.jpg" data-mid="784988" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/835/183378/sbux_love-grab-4_905.jpg" width="905" height="611" width_o="1316" height_o="889" src_o="http://payload.cargocollective.com/1/0/835/183378/sbux_love-grab-4_o.jpg" data-mid="784993" border="0" align="left"/> Design, Art Direction, User Experience At BBDO For Starbucks With Tool and Aaron Koblin http://www.alexshulhafer.com/ACHIEVE-NEW-BALANCE http://www.alexshulhafer.com/following/alexshulhafer.com/ACHIEVE-NEW-BALANCE Thu, 29 Oct 2009 20:29:36 +0000 alex shulhafer 127965 Animation style to introduce a new strategic direction for New Balance. <img src="http://payload.cargocollective.com/1/0/835/127965/06_clear_head.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/835/127965/06_clear_head_o.jpg" data-mid="548767" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/127965/04_golf.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/835/127965/04_golf_o.jpg" data-mid="548769" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/127965/05_USA.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/835/127965/05_USA_o.jpg" data-mid="548771" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/127965/07_freedom.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/835/127965/07_freedom_o.jpg" data-mid="548776" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/127965/02_balance_1.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/835/127965/02_balance_1_o.jpg" data-mid="548782" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/127965/09_rain.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/835/127965/09_rain_o.jpg" data-mid="548779" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/127965/10_puddle.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/835/127965/10_puddle_o.jpg" data-mid="548780" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/127965/11_achieveNB.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/835/127965/11_achieveNB_o.jpg" data-mid="548786" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/835/127965/12_endcard.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/835/127965/12_endcard_o.jpg" data-mid="548789" border="0" align="left"/> Art Direction At BBDO For New Balance With B-Reel