This commercial and viral video for Amp Relaunch was recognized as Archive's spot of the week, Ad Critics top 5, and Adweek's ad of the day. It also short listed at Cannes, won national and local Addy's, a Silver in London International, and was recognized by the AICP. My partner Alexis Bello and I created the concept, music and lyrics for this spot.





Concept Development, Art Direction
At BBDO
For Amp Energy
Written with Alexis Bello
Directed by Tim Godsall