On December 7, Starbucks and (RED) brought musicians from 156 different countries together online in a giant singalong of The Beatles' "All You Need Is Love," which was streamed live at starbucksloveproject.com. Now, visitors to the site are invited to join the cause and upload their own versions of the tune or add drawings to the site's Love gallery. For each contribution, Starbucks will donate 5¢ to the Global Fund to fight AIDS in Africa.

The Music Video:




The Invitation:




The Website:











Design, Art Direction, User Experience
At BBDO
For Starbucks
With Tool and Aaron Koblin